BBA IN MEDIA MANAGEMENT
BBA in Media Management
Administrative Office No.: 0824-2441022
BBA (MEDIA MANAGEMENT)
Duration : 3 years, six semesters. (Admissions open for the batch 2023-24)
Eligibility: Pass in 10 + 2 / 12th Standard with minimum 40% marks. Admission needs valid score in SUAT.
About BBA in Media Management:
This course on media management offers students to study the tools pertaining to professional network, media industries, changing marketing strategies and technologies to advance in professional success. Students in this course get an in-depth knowledge of managing both organisational and commercial aspects in the media industry. The course gives exposure to the trends of emerging media like print, audio, visual, advertisement social media and online media. The course deals with the reality of the subjects like current affairs, political aspects, present social scenario and so on. It also provides knowledge on intellectual property rights, economic policies, business strategies etc.
Career Opportunities:
Career options with the print media as a reporter, correspondent, feature writer, proof reader, editor, columnist, critic, photo journalist, cartoonist. Career option with electronic media broadcast reporter, news presenter, radio Jockey, etc.
PROGRAMME STRUCTURE:
| SEMESTER 1 | SEMESTER 2 | ||||||
| S.N | Subjects | Marks | S.N. | Subjects | Marks | ||
| 1 | Business Communication I | 100 | 1 | Business Communication II | 100 | ||
| 2 | Micro Economics | 100 | 2 | Managerial Mathematicsand Statistics | 100 | ||
| 3 | Fundamentals of Management | 100 | 3 | Business Accounting II | 100 | ||
| 4 | Business Accounting I | 100 | 4 | Macro Economics | 100 | ||
| 5 | Organizational Behaviour | 100 | 5 | Marketing Management (With Experiential Learning) | 100 | ||
| 6 | Indian Constitution & Environmental Studies | 100 | 6 | Human Resource Management | 100 | ||
| 7 | Employability skill development 1 | 50 | 7 | Employability skill development II/td> | 50 | ||
| 8 |
Workshop on Indian Company analysis & Corporate social responsibility, |
50 | 8 |
Soft skill training and International company analysis |
50 | ||
| 9 | Regional Language | 50 | 9 | Regional Language | 50 | ||
| Total Marks | 700 | Total Marks | 700 | ||||
| SEMESTER 3 | SEMESTER 4 | ||||||
| 1 | Financial Management | 100 | 1 | Operations Research | 100 | ||
| 2 | Management Information Systems | 100 | 2 | E-Business | 100 | ||
| 3 | Corporate Accounting | 100 | 3 | Company Law | 100 | ||
| 4 | Business Law | 100 | 4 | Photo Journalism | 100 | ||
| 5 | Editing and Design | 100 | 5 | Audio Visual Media | 100 | ||
| 6 | Reportings | 100 | 6 | Folk media Communication | 100 | ||
| 7 | Cyber law and security analysis | 50 | 7 | Intellectual property rights | 50 | ||
| 8 | Leadership attitude and industry analysis | 50 | 8 | Business project Development | 50 | ||
| Regional Language | 50 | Regional Language | 50 | ||||
| Total Marks | 700 | Total Marks | 700 | ||||
| SEMESTER 5 | SEMESTER 6 | ||||||
| 1 | Cost Accounting | 100 | 1 | Business Analytics and Intelligence (With E.L) | 100 | ||
| 2 | Business Research Methods | 100 | 2 | Television Production | 100 | ||
| 3 | Business Strategy and management | 100 | 3 | Business Journalism | 100 | ||
| 4 | Entrepreneurship Development (With Experiential Learning (E.L)) |
100 | 4 |
Industry Internship Planning Industry Internship Program Industry Internship Program & Dissertation Industry Internship Planning, dissertation and–Viva-voce |
100 | ||
| 5 | Media Law and Management | 100 | |||||
| 6 | Public Relationship | 100 | |||||
| 7 | Competitive Exams training | 50 | |||||
| 8 | Future study and Job opportunities | 50 | |||||
| 700 | 700 | ||||||
Special Features:
- Industry Internship Program, dissertation, Industry project works, value added subjects, workshop, practical training, EDP training etc.,
- Classes will be held between 9.00 am to 2.00 pm with half an hour break during week days.
- E-Study material will be provided from the college for every subject according to the syllabus.
- Industry oriented syllabus with special focus on experimental learning.
- Mini project in each semester.
- Innovations in examination system with opportunity for personal seeing of evaluated papers.
- 50% weightage of marks on continuous evaluation and 50% weightage on semester end exam.
- Make-up exams in every semester to avoid year loss.
- Opportunity to take Marketing/Finance Specialization.
- Separate Hostel & Transport facility for boys & Girls.
- Further Opportunity to do MBA, M.Com., M.Phil., & Ph.D. Programmes.
Fee Structure
(For the Academic Year 2023-24)
| S.No | Courses | Duration | Annual Fee Structure | |
|---|---|---|---|---|
| Non-Karnataka | Karnataka | |||
| 1 |
BBA (Media Management) Eligibility : Pass in 10+2/PUC in any discipline with 50% aggregate marks (NRI/below 50%: 15K extra in I Year) |
3 Years (Six Semesters) | Year I : Rs. 78,000 Year II : Rs. 50,500 Year III : Rs. 50,500 Total : Rs. 1,79,000 |
Rs. 55,000 Rs. 40,500 Rs. 40,500 Rs. 1,36,000 |
Note:
(1) University Registration Fee, Eligibility Fee for other State students, Examination Fee, Uniform Fee, Hostel Fee, Industry visit fee, Internship fee, Transportation fee, Sports & games fee, Extra-curricular activity fee, etc., are extra. The course fees mentioned for subsequent years may vary annually up to 6%.
(2) The University Marketing Team will help the admitted students to avail of Education Loans, Scholarships, etc.
(3) The University Placement & Training Team will assist the admitted students to get (a) Earn While Learn, (b) Industry Internship, and (c) Final Job Placement.