BBA IN BUSINESS INTELLIGENCE, RETAIL OPERATIONS, AND DIGITAL MARKETING

Overview:

The BBA in Business Intelligence, Retail Operations, and Digital Marketing at Srinivas University is a three-year graduate program designed to develop future business leaders with expertise in data-driven decision-making, retail management, and digital marketing. This program equips students with the skills to analyze business intelligence, optimize retail operations, and implement effective digital marketing strategies. With a strong emphasis on technology and market trends, students gain practical knowledge in data analytics, supply chain management, customer experience, SEO, social media marketing, and e-commerce. The curriculum prepares graduates for dynamic careers in retail management, digital marketing, e-commerce, and business analytics, ensuring they are ready to excel in the fast-evolving global business landscape.

Objectives:

• Develop Analytical and Decision-Making Skills – Equip students with business intelligence and data analytics capabilities to make informed and strategic business decisions.
• Enhance Retail Management Expertise – Provide in-depth knowledge of retail operations, including supply chain management, merchandising, and customer experience optimization.
• Strengthen Digital Marketing Proficiency – Train students in SEO, social media marketing, content marketing, e-commerce strategies, and online brand management.
• Foster Entrepreneurial and Leadership Qualities – Prepare students to become innovative business leaders, entrepreneurs, and retail strategists in a competitive global market.
• Integrate Technology with Business Practices – Enable students to leverage AI, automation, and digital tools to drive business growth and efficiency.
• Encourage Ethical and Sustainable Business Approaches – Instill a strong sense of corporate social responsibility and sustainable business practices in digital marketing and retail management.
• Prepare for Industry-Relevant Careers – Ensure students are job-ready with industry-oriented skills, internships, and practical exposure in retail, e commerce, and digital business environments.
• Develop Analytical and Decision-Making Skills – Equip students with business intelligence and data analytics capabilities to make informed and strategic business decisions..
• Prepare for Higher Education & Career Growth – Lay the foundation for further studies such as MBA, CFA, or specialized certifications while preparing students for diverse career opportunities

Features:

• Classes will be held between 9.15 am to 2.00 pm
• E-Study material will be provided from the college for every subject according to the syllabus.
• Industry oriented syllabus with special focus on experimental learning.
• Innovations in examination system with opportunity for personal seeing of evaluated papers.
• 50% weightage of marks on continuous evaluation and 50% weightage on semester end exam.
• Make-up exams in every semester to avoid year loss.
• Opportunity to take Marketing/Finance Specialization.
• Placement support and research oriented projects for every student.
• Focus on smart skill development & training on competitive exams.
• Opportunity to visit various industries business organizations.
• Separate Hostel & Transport facility for boys & Girls.
• Further Opportunity to do MBA, M.Com., M.Phil., & Ph.D. Programmes.
• Earn while Learn Opportunity in Retail/BPO/Software companies during evening time

Duration:

3 years, six semesters.

Eligibility:

Pass in 10 + 2 / 12th Standard with minimum 50% marks. Admission needs Valid score in SUAT